Request for Proposal
In the Red Bull’s Development & Production Team we strive to produce original content for distribution to global networks and streaming broadcasters where quality and reach are the driving factors.
The deliverables we expect from you will be clearly specified in either the RFP or Format Development Agreement. Both documents are project-specific, and they will inform you about how and where to deliver the assets.
These are the ones that we will more likely expect from you:
- Treatment.
- Story beat/ Format and Series Guide (with an episode breakdown).
- Marketing Strategy.
- Sizzle Reel.
- Budget and Schedule (template available)
💡 Tip: We are looking for content that will make consumers say, 'Only Red Bull could have made that!'. What is the USP of your content? What will make our consumers engage with it?
We encourage you to carry out strong research on the potential cast, interview the potential athletes, research what else is in the market, put together a short sizzle, and get all the relevant stakeholders onboard before moving on.
