[{"type":"text","text":"Branding of Competitors "}]

focus on the sport and the associated competition

 in our LIVE broadcasts by treating athletes of competitors with the given 

At the same time it is about creating a smart way to handle branding of competitors.

[{"type":"text","text":"How not to do it"}]

[{"type":"text","marks":[{"type":"bold"},{"type":"italic"}],"text":"CLOSE UP"}]

A close up of a competing brand as a &ldquo;fixed shot&rdquo; is not acceptable! If there is movement involved around the athlete, a better alternative would be to end up in a wide shot.

04 RBMH Competitor Branding 01

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[{"type":"text","marks":[{"type":"bold"}],"text":"Other energy drinks on site"}]

Never hand out a can of another brand to the athlete in the finish area - if it happens - immediately cut away!

(other energy drinks) in our broadcast from our own event.

04 RBMH Competitor Branding 07

04 RBMH Competitor Branding 08

[{"type":"text","marks":[{"type":"bold"}],"text":"Press Kit"}]

an athlete picture (sponsored by another brand /energy drink) instead of a Red Bull athlete in our 

04 RBMH Competitor Branding 09

[{"type":"text","marks":[{"type":"bold"}],"text":"CLOSE UP"}]

If you need a close up, the smartest way is to frame closely to 

04 RBMH Competitor Branding 03

04 RBMH Competitor Branding 04

[{"type":"text","marks":[{"type":"bold"}],"text":"MID SHOT"}]

This is a good example on how to feature the athlete, but 

04 RBMH Competitor Branding 05

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[{"type":"text","text":"No Marketing to Children"}]

Red Bull has always been a functional product for adults and has been marketed as such. Throughout the world, Red Bull has led the development and signed on to a number of voluntary industry codes which confirm this commitment not to 

Guidelines & Guidance

Create smart ways to handle branding of competitors. The goal at Red Bull Media House is to focus on the sport and the associated competition in our LIVE broadcasts by treating athletes of competitors with the given respect in regards to their sportive performance.

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Production

Competitor Branding Guidelines

[{"type":"text","text":"Live from On-Site / High &amp; Wide Cam/ Shot "}]

[{"type":"text","marks":[{"type":"bold"}],"text":"1ST &amp; PREFERRED OPTION"}]

[{"type":"text","text":"Pre-Recorded Footage of High &amp; Wide Cam/Shot "}]

[{"type":"text","text":"Only if live high &amp; wide is not possible."}]

Important

Please send pre-recorded footage of high &amp; wide to PCR AT/US via SAT lineup test or Bull Drive (if weather conditions allow this).

General Info

This is the easiest and cleanest option to have a smooth transition from high &amp; wide to show start/live.

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Beauty Cam/Shots for Live

Budget Estimates & Schedules

Content Marketing Strategy

Sizzle Reel

Story Beat / Format and Series Guide

Treatment

Legal Aspects

Request for Proposal

Budget & Schedule Template

Beauty Cam/Shots for Live

Live from On-Site / High & Wide Cam/ Shot

Pre-Recorded Footage of High & Wide Cam/Shot

Examples