[{"type":"text","text":"Advertising Rights"}]

[{"type":"text","text":"What are Advertising Rights? "}]

Advertising Rights are basically the rights we need to be able to show footage, including 

 advertising the Red Bull brand and can across 

. On top of pack-shots or a high resolution can end-slate and/or the claim, advertising clips often contain a call to action.

[{"type":"text","text":"Responsibility of Productions "}]

As part of your deliverables you may be required to 

deliver footage that is cleared for use across all media to advertise the can and the Red Bull brand

. Your Red Bull contact will decide if this is required, and if it is, it will be part of your deliverables listed in the Production Service Agreement. Unless all the footage supplied for the production has been cleared for advertising, you will need to provide 

; one that has full advertising rights and one that does not (this can be used to promote the program you are making).

Microsoft Teams image 6

[{"type":"text","text":"Planning for advertising (clearable) footage "}]

In order to make sure that you are able to fulfil this requirement planning is key. Keep in mind when planning your shots for the edit, not only that you have enough footage, but also that they are the correct type of shots for example: 

[{"type":"text","text":"This will save time and money!"}]

[{"type":"text","text":"Brand and Product Integration"}]

[{"type":"text","marks":[{"type":"bold"}],"text":"Credible Integration of our Brand &amp; Product"}]

[{"type":"text","text":"Purpose of Brand and Product Integration"}]

by identifying the right sequence/moment that can genuinely showcase our brand personality traits and functionality of our products.

Staying true to our brand and editorial tone of voice 

remains the utmost importance for every editorial moving image we produce. We should let the story, the format, the topic dictate when and how to integrate our brand and products.

This section aims to provide you with general 

Screenshot 2022 10 06 at 15 27 44

[{"type":"text","text":"Our Product Portfolio"}]

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[{"type":"text","text":"Brand Personality Traits"}]

The integration should reflect Red Bull Brand Personality traits and Product functionality 

Screenshot 2022 10 06 at 15 39 51

Screenshot 2022 10 06 at 15 44 11

Screenshot 2022 10 06 at 15 44 24

Screenshot 2022 10 06 at 16 35 12

[{"type":"text","text":"The 3 Creative Principles"}]

[{"type":"text","text":"The Creative Principles to credibly integrate our brand and products"}]

Screenshot 2022 10 06 at 15 57 45

Screenshot 2022 10 06 at 16 43 59

[{"type":"text","text":"Brand &amp; Product Event Integration Guideline "}]

[{"type":"text","text":"Examples of poor can integration"}]

Can integration poor examples

[{"type":"text","text":"Examples of can integration Best Practices"}]

Can integration best practices

[{"type":"text","text":"Emotions &amp; Conscious Experience"}]

Events are emotional experiences. Content can bring the feelings and emotions of the event to the viewers through content.

[{"type":"text","marks":[{"type":"bold"}],"text":"Capture Genuine Emotions"}]

[{"type":"text","marks":[{"type":"bold"}],"text":"How Should It Feel"}]

[{"type":"text","marks":[{"type":"bold"}],"text":"Put People First"}]

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If you want to learn more about how to handle Branding of Competitors, please go to this page

Guidelines & Guidance

Production

Competitor Branding Guidelines

Please find details when to clear advertising rights and how to clear them in this section, as well as how to integrate the Red Bull Brand in the content you produce.

Resources

Pre-Production

Advertising Rights & Brand Integration

[{"type":"text","text":"Delivery Paperwork"}]

[{"type":"text","text":"Here, you'll find everything you need to know about Delivery Paperwork."}]

Post-Production

Delivery Paperwork Guideline

[{"type":"text","text":"Finance Binder"}]

[{"type":"text","text":"Please find everything you need to know about Finance Binder:"}]

Deliverables

Delivery

Finance Binder

[{"type":"text","text":"Please find everything you need to know about Legal Binder:"}]

Legal Binder

[{"type":"text","text":"Additional Footage"}]

The best footage from the production or useful footage that did not make the final cut and should as well be delivered as Selects to Red Bull Media House.

Additional Footage Guidelines

[{"type":"text","text":"On Air Promotion"}]

On Air Promotion is part of Additional Footage, please find everything you need to know:

On Air Promotion Guidelines

Please find everything you need to know about Still Images for your production:

Still Images Guidelines

On this page, you will find deliverables that need to be planned for and considered during Pre-Production, but to be delivered later in the process, specifically in the Delivery Phase.

Plan now, Deliver later

Delivery Paperwork

Finance Binder

Legal Binder

Additional Footage

On Air Promotion

Still Images